Why the metrics-conversions's datatype is doouble?

[wenjie zhang]

Hi, 

I want know why the the metrics-conversions's datatype is doouble ， what does that mean ？
I think it should be a int.

Thanks.

[Zweitze]

On certain attribution models, a conversion can be rewarded to multiple clicks. For instance, the first click gets 60% of the conversion, the second and third click get 20%.

The API uses double to accommodate for this.

[Google Ads API Forum Advisor]

Hello Zweitze,

Thanks for reaching out to the Google Ads API support. With regards to your query, the total conversion value is the sum of conversion values for your conversions. Here’s the difference between them below:

• Conversions here include only data from conversion actions that you've chosen to ‘Include’ and checked.
• All conversions value is the total value of all of your conversions, including advanced sources like cross-device conversions and conversion actions even if the ‘Include’ in Conversions setting is unchecked.

Additionally, please refer to this link for getting more information about all conversions. Let me know if you have any questions.

Best regards,

Jakeia Sabrina Google Ads API Team

 

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