Error when setting a campaign strategy Maximize Conversion

[Nirit Lapidot]

Hello,

I want to create a campaign with optimization goal = OPTIMIZE_INSTALLS_TARGET_INSTALL_COST,
and MAXIMIZE_CONVRESIONS strategy.

- API returns this error: 
INCOMPATIBLE_BIDDING_STRATEGY_AND_BIDDING_STRATEGY_GOAL_TYPE

- Creating same campaign on google ads manager, and reading it with the API, it returns biddingStrategyGoalType: UNKNOWN.

The request is:

{"customerId":"XXXXXXX","operations":[{"create":{"name":"XXXX","status":"PAUSED","advertisingChannelType":"MULTI_CHANNEL","advertisingChannelSubType":"APP_CAMPAIGN","geoTargetTypeSetting":{"positiveGeoTargetType":"PRESENCE_OR_INTEREST","negativeGeoTargetType":"PRESENCE"},"appCampaignSetting":{"biddingStrategyGoalType":"OPTIMIZE_INSTALLS_TARGET_INSTALL_COST","appId":"XXX","appStore":"APPLE_APP_STORE"},"campaignBudget":"customers\/XXX\/campaignBudgets\/XXX","biddingStrategyType":"MAXIMIZE_CONVERSIONS","startDate":"20210207","endDate":"20210207","selectiveOptimization":{},"maximizeConversions":{}}}]}

1. What optimization goal matches the maximize conversions strategy?

2. What's the code for setting this bidding strategy of maximize conversions?

Thanks.

[Google Ads API Forum Advisor Prod]

Hi Nirit,

Thank you for reaching out. You may refer below for my responses to your questions :

1. What optimization goal matches the maximize conversions strategy?

Unfortunately, the maximize conversions is not compatible with app campaigns and works only with search campaigns. For more information on the different bidding strategy types and where they can be applied, you may refer to this guide.

2. What's the code for setting this bidding strategy of maximize conversions?

General (code) examples on how bidding strategies can be applied can be found here.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

ref:_00D1U1174p._5004Q2Bec1B:ref

[cbeau...@acquisio.com]

Hi,

There are a lot of thread open about changing a campaign to maximize conversion and the classic reflex is always to throw people at the examples which don't include examples about maximize conversions. It would be great if Google team could make an example about changing a campaign to Maximize Conversions. On my side it still not working.

Thanks 

Claude

[Google Ads API Forum Advisor Prod]

Hi Claude,

Unfortunately, we currently do not have an example specific to creating or using the maximize conversions. Allow me to raise a feature request for your suggestion. 

Also since you mentioned "On my side it still not working", could you provide more details on the issue or possibly the error you are encountering? You may also note that maximize conversions is applicable only to Search type campaigns, as discussed here.

[Claude Beauchemin]

Hi Peter,

I already signaled this problem many times. Here is the address for another thread:

https://groups.google.com/g/adwords-api/c/6AyogtFnN1c/m/mXOKjYuXCAAJ

Regards,

Claude

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De : Google Ads API Forum Advisor Prod <adsapifor...@gmail.com>
Envoyé : mercredi 10 février 2021 02:52
À : Claude Beauchemin <cbeau...@acquisio.com>
Cc : adwor...@googlegroups.com <adwor...@googlegroups.com>
Objet : Re: Error when setting a campaign strategy Maximize Conversion