Average CPC ? (top / low bid)

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Paul

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Apr 17, 2022, 8:22:24 AM4/17/22
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Hi,

I'm trying to get the average CPC for a specific keyword (from the historical metrics).

Can't find the average CPC through these metrics.

Is there a formula to get the value based on Top of page bid and Low of page bid ?

Thx !

Google Ads API Forum Advisor

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Apr 17, 2022, 11:09:33 PM4/17/22
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Hi Paul,

Thank you for reaching out. 

You can find in this documentation the possible metrics that you can extract from using the generate historical metrics feature. For the average CPC or average cost per click, this can be extracted from the generate forecast metrics feature instead.

As for the "..get the value based on Top of page bid and Low of page bid", could you elaborate on this specific concern? Also, is this currently supported or available in the Keyword Planner of the Google Ads UI? If it is available in the UI, you may provide to our team the complete screenshot where this is currently being reflected so our team can verify its availability in the API or create a feature request.

Should your screenshot contain user or account information, you may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

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Peter Laurence
Google Ads API Team
 


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