Get a clairty on Keyword planner api for extrnal use on paid subscription

[Mir Azher sultan]

HI, We are a software development agency who is developing a SEO tool which requires keywords data, so we want to integrate keyword planner tool in our software for external use, so my question is can get the access from Google under paid or free subscription if yes what is the process to get. 
Note: our tool does not support any Google Ads campaigns.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

You can utilize the Google Ads API that provides relevant keyword data, such as the Search Terms report or the Keyword Ideas, etc. Keyword Planning in the API can do the following:

• Generate keyword ideas.
• Generate ad group themes.
• Generate historical metrics.
• Generate forecast metrics.

To use the above planning service, you need to integrate the Google Ads API in your internal system. To do this, you have to get the following prerequisites before proceeding with keyword planning.

• Google Ads Manager account: You need a Google Ads Manager account to apply for the Google Ads API.
• Developer token: This token lets your app connect to the Google Ads API. Each developer token is assigned an API access level, which controls the number of API calls you can make per day as well as the environment to which you can make calls.
• Google API Console project: The project is used for generating an OAuth 2.0 client ID and secret for your app. The ID and secret can then be used to generate the OAuth 2.0 credentials needed in API calls to the Google Ads account. The project also enables the API to accept calls.
• Google Ads client account: This is the account you're making API calls against. You need necessary permissions to operate on this account, such as fetching reports or making changes to campaigns. 
  You also need the 10-digit account number of the account you're making API calls to. This is displayed in the Google Ads web interface in the form 123-456-7890. This account number is passed as a parameter to the Google Ads API call without the hyphens: 1234567890.
• Support tools and client libraries: This set of tools can help you integrate with the API more quickly.

Please be aware that all requests to Keyword Planning services for both standard and basic access are rate limited. Fewer requests are allowed per minute when compared to other services.

I hope it helps. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGbw4:ref" (ADR-00270435)

Thanks,
 

Google Ads API Team

[Mir Azher sultan]

[Google Ads API Forum Advisor]

[Adam Milton-Barker]

Please can you shed some light on this. We are also needing to find keyword stats for SEO purposes (We are also integrating the full use of Ads API for Ads only system). There is an ongoing discussion we had about this, where were advised of the terms that say that say it is not allowed to use keyword api for SEO purposes, only Ads. 

Your reply directly contradicts this. 

Also we are trying to identify what happens if we choose one of the available paid APIs out there, and it turns out that that service breaks TOS, is that a risk to our own account even though it is not us deliberately breaking it?

[Google Ads API Forum Advisor]

Hi,

Please note that the Google Ads API is entirely free to use for managing your Google Ads, and there are no associated costs for accessing the API.

Regarding your statement, ‘where were advised of the terms that say that say it is not allowed to use keyword api for SEO purposes” , Could you please provide more details about your specific ‘use case(s)’ for using the Google Ads API? This will help us evaluate its feasibility for your needs.