What is the difference between these two methods?

[yonggen Liu]

Method: customers.uploadConversionAdjustments

Method: customers.uploadClickConversions

reffer：https://developers.google.com/google-ads/api/rest/reference/rest/v16/customers/uploadClickConversions?hl=zh-cn

https://developers.google.com/google-ads/api/rest/reference/rest/v16/customers/uploadConversionAdjustments?hl=zh-cn  

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

The Method: customers.uploadClickConversions is used to import the conversions that you receive from clicks on your ads into Google Ads. Importing conversions lets you view how your online ads affect offline sales and other valuable actions.

Once a conversion has already been reported to Google Ads, you can adjust the conversion at a later point in time in the Google Ads API using the Method: customers.uploadConversionAdjustments. For example: A customer's typical conversion path ends after they convert, but this isn't always the case. Customers return retail purchases, cancel reservations, or perform actions that increase their value to your business. To account for these changes in conversion value, you can adjust the value of a conversion after it's reported in Google Ads. In order to adjust a conversion, you must first have a conversion action set up, and you must also have recorded the conversions that you are about to adjust.

I would recommend you refer to these guides on upload click conversions and upload conversion adjustments for more information.

I hope this helps.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vDOLd:ref" (ADR-00246115)

Thanks,
 

Google Ads API Team

Register for the upcoming workshop: Performance Max and the Google Ads API!

[valentin volossin]

Я подписан и отправляю всем я не знаю куда оно пойдёт,я отправляю на подписку.

volossin40gmail.

чт, 11 июл. 2024 г., 10:15 yonggen Liu <lyg...@gmail.com>:

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[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team.

Upload Click Conversions is used to upload offline click conversions into Google Ads to track ads that led to sales in the offline world, such as over the phone or through a sales rep.

Upload Conversion Adjustments is used to adjust the conversion that has already been reported to Google Ads, at a later point in time. In order to adjust a conversion, you must first have a conversion action set up, and you must also have recorded the conversions that you are about to adjust.

This message is in relation to case "ref:!00D1U01174p.!5004Q02vDP5K:ref" (ADR-00246220)

Thanks,

 

Google Ads API Team

Register for the upcoming workshop: Performance Max and the Google Ads API!