KeywordPerformanceReport missing data.

18 views

Skip to first unread message

Alejandro Valdes

unread,

Jun 7, 2019, 3:16:30 PM6/7/19

to AdWords API and Google Ads API Forum

Hi I'm using the .Net API to retrieve the KEYWORD_PERFORMANCE_REPORT but when I compare the numbers against the Google Report I note some differences for example in cost. I note that in ADGROUP_PERFORMANCE_REPORT I have data for some groups that not exists in Keyword_Performance_Report, so my question is: It's possible that some groups don't have keyword statistics and for that reason I miss some costs in Keyword_Performance_Report ? Why ? Thanks.

Google Ads API Forum Advisor Prod

unread,

Jun 7, 2019, 5:33:55 PM6/7/19

to avalde...@gmail.com, adwor...@googlegroups.com

Hi Alejandro,

Thank you for reaching support. It is possible that some groups may not have keywords statistics and this could be the reason you observe the discrepancy in the two reports.The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword whereas the Ad Group Performance report includes all stats aggregated by default at the ad group level, one row per ad group.If this doesn't address your concern,could you please share your account Id and queries for both the reports,so I can further investigate from my end? Please reply using the Reply privately to author option.

Regards,
Nikisha Patel, Google Ads API Team