Increase bid for all adgroups using adwords API

[Cory Weiner]

I would like to automate a process that can be done through the adwords admin management panel.

I have a large number of adwords campaigns, and I would like to automate the process of bidding up and down across all ad groups.

In the UI, you can do this by clicking all ad groups > Edit > Change Bids > Increase by amount (see screenshot).

Can this be done through the adwords API? Which service would I use?

[googleadsapi...@google.com]

Hi Cory,

You can use the BatchJobService to update all your ad groups' bids, since the AdGroupBidModifierOperation is supported for batch processing. I hope this helps and feel free to write back if you have any further clarifications.

Thanks and regards,

Peter

Google Ads API Team

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[Cory Weiner]

Thank you Peter. I am fairly new to the adwords API, so hoping you can provide me some guidance!

Lets say I have a set of ad groups which I attained from the AdGroupService:

client.get(selector)

How would I go about setting a $.50 increment on all ad groups in that result set?

Sorry, I have used many API's before, but am having trouble deciphering the adwords documentation.

Thanks in advance!

[googleadsapi...@google.com]

Hi Cory,

I'm Dave, colleague of Peter, I will be providing support for your concern. In order to set a field for a batch job, you would need to create a batch job operations. In this case, you would need create a batch job operations for AdGroupBidModifier then set the bidModifier so that you could increment all ad groups in the result set. Also, I would suggest that you go through this guide to know more about batch job processing. 

Let me know if this helps. Should you have further clarifications, feel free to write back.

Regards,

Dave

Google Ads API Team

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[Cory Weiner]

Thank you Dave, I will try this!

Appreciate your help!

[Cory Weiner]

From my tests, it looks like ad group bid modifiers do not stack (meaning setting a bid modifier to $.50 replaces the existing $.50 modifier for a net effect of 0)

I believe I've found a solution to just create a batch of biddingStrategyConfiguration operations which use the current value + my change amount.

Really what I wanted to do was increase/decrease the max CPC bid accross all channels, while bid modifiers are a single value to adjust your base CPC.

Hopefully that is an accurate assessment. Let me know if I'm off base there.

Thanks for all your help!

[googleadsapi...@google.com]

Hi Cory,

My apologies for misunderstanding the initial concern. I see that you wish to increase or decrease your bids depending on the existing bid. That said, the solution you mentioned seems plausible and doable by using the biddingStrategyConfiguration of the AdGroupService. Take note that the AdGroupOperation is also supported in the BatchJobService. You may try to implement this in your end if you wish.

Regards,

Dannison

Google Ads API Team

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