Difference between placement performance report and url performance report

[lir...@wix.com]

Hi,

Anyone knows what's the difference exactly between these two reports?

What I need is to monitor GDN campaigns (in the placements level) and I'm not sure which one would be the correct one.

Thank you! 

[Anthony Madrigal]

Hi, 

The Placements Performance Report can be mapped to the Display Network -> Placements in the AdWords UI. The URL Performance Report is mapped to the same tab as the Placements Performance Report except you will need to select See details->All at the top of the menu. 

Cheers,

Anthony

AdWords API Team

[lir...@wix.com]

Hi Anthony,

Thank you for your reply. 

So if we download the url performance report, it should contain all the data relevant to analyze performance in the placement level? 

What data do I have in the url performance report, which is missing from the placement performance report? What other urls can be found there, other than the placements in the GDN?

[Vishal Vinayak (Adwords API Team)]

Hi,

Individual fields for each report can be checked as follows:

URL Performance Report

 Placement Performance Report

Based on your requirement, some fields in both reports may be common and can be reused. However, please note that data in Placement Performance Report is aggregated at the placement level, one row per placement, whereas data in the URL performance report is aggregated at the URL/placement and criterion level, one row for the combination of URL and targeting criterion i.e. the later contain a further breakdown of data.

Regards,

Vishal, AdWords API Team