Display ads only on mobile device

[Nikola Jordanovski]

Hello, i was wondering is there a way to create a campaign that will target ONLY mobile devices (tablets and smartphones for example).

For example using the PHP API library, actually any example would be very helpful, what i am trying to do is create ads for my mobile applications, and i would like some campaigns to be only for the mobile devices ( tablets and smartphones )

Thank you,

Nick

[Mark Rogoyski]

Hi Nikola,

This tutorial from Google shows how to set up campaigns for driving mobile app installs: https://developers.google.com/adwords/api/docs/guides/driving-mobile-app-downloads

The code examples are C#, but the same thing can be done using the PHP client library.

Furthermore, to limit campaigns to target only mobile devices, you can use CampaignCriterionService to set platforms, mobile devices, and operating system versions you want to target:

CampaignCriterionService: https://developers.google.com/adwords/api/docs/reference/v201509/CampaignCriterionService

Targetable platforms: https://developers.google.com/adwords/api/docs/appendix/platforms

Targetable mobile OS platforms: https://developers.google.com/adwords/api/docs/appendix/mobileplatforms

You can use the ConstantDataService to get a list of targetable mobile devices and mobile OS versions via the API: https://developers.google.com/adwords/api/docs/reference/v201509/ConstantDataService

Here is a PHP code example of using ConstantDataService to get a list of targeting options:

https://github.com/googleads/googleads-php-lib/blob/master/examples/AdWords/v201509/Targeting/GetTargetableLanguagesAndCarriers.php

Mark

[Umesh Dengale]

Hi Nick,

You could use the mobile app installs campaigns. Please check out the Driving Mobile Application Downloads guide. You could use CampaignCriterionService to set platforms, mobile OS platforms mobile devices, and operating system versions you want to target. You could follow the example code from above response. 

Mark- Thanks for your detailed reply.

Regards,

Umesh, AdWords API Team.