Metrics from Keyword Planner vs Google Ads API (GenerateKeywordForecastMetricsResponse)
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Isaac Esses
Jan 7, 2024, 7:22:36 PM1/7/24
to Google Ads API and AdWords API Forum
Hi There,
I'm currently trying to pull keyword forecasts from the Google Ads API and I'm finding the values different than what I'm seeing in the UI; I'm hoping someone can help me:
1. Understand the differences
2. Find a way to get the exact values from the UI via the API so that I can share these forecasts with my customer without them seeing discrepancies (if/when they check)
Example:
Forecast for the keyword 'subaru' Broad Match for Jan 7 - 13 returns:
Google Ads UI:
396,815.34GenerateKeywordForecastMetrics:
Screenshot from Google Ads Keyword Planner:
Response from Google Ads API Call:
Additional Documentation:
Thanks!
Google Ads API Forum Advisor
Jan 8, 2024, 1:23:02 AM1/8/24
to adwor...@googlegroups.com
Hi,
Thank you for reaching out to the Google Ads API support team.
By reviewing your concern, I understand that you are experiencing a discrepancy between the UI and API responses. To investigate this issue further, please provide the Complete API logs (request and response with request-id and request header).
If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag.
You can send the details via Reply privately to the author option, or direct private reply to this email.
Thank you for reaching out to the Google Ads API support team.
By reviewing your concern, I understand that you are experiencing a discrepancy between the UI and API responses. To investigate this issue further, please provide the Complete API logs (request and response with request-id and request header).
If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag.
You can send the details via Reply privately to the author option, or direct private reply to this email.
This message is in relation to case "ref:!00D1U01174p.!5004Q02rVBt5:ref"
Thanks,
Thanks,
 |
Google Ads API Team |
Isaac Esses
Jan 8, 2024, 3:41:47 PM1/8/24
to adwor...@googlegroups.com
Hi There,
{"customer_id":"2944525035","forecast_period":{"start_date":"2024-02-01","end_date":"2024-02-29"},"campaign":{"language_constants":["languageConstants/1000"],"keyword_plan_network":"GOOGLE_SEARCH","bidding_strategy":{"manual_cpc_bidding_strategy":{"max_cpc_bid_micros":100000000}},"ad_groups":[{"biddable_keywords":[{"keyword":{"text":"subaru","match_type":"BROAD"}}]}]}} { service: 'KeywordPlanIdeaService', method: 'GenerateKeywordForecastMetrics', version: 'v15' }
Response:
This testing was done on an sandbox Google Ads account that I own -
Thanks for the reply! I'm running these requests through Google Sheets & Apps Script - I'm not sure if there are API logs in Apps Script but please let me know if I'm mistaken there (I'm not super familiar with this process so apologies in advance..). Here's some more information that I hope is what you're looking for:
Request:
{"customer_id":"2944525035","forecast_period":{"start_date":"2024-02-01","end_date":"2024-02-29"},"campaign":{"language_constants":["languageConstants/1000"],"keyword_plan_network":"GOOGLE_SEARCH","bidding_strategy":{"manual_cpc_bidding_strategy":{"max_cpc_bid_micros":100000000}},"ad_groups":[{"biddable_keywords":[{"keyword":{"text":"subaru","match_type":"BROAD"}}]}]}} { service: 'KeywordPlanIdeaService', method: 'GenerateKeywordForecastMetrics', version: 'v15' }
{
"campaignForecastMetrics": {
"impressions": 1502701.125,
"clickThroughRate": 0.07320823520421982,
"averageCpcMicros": "15413430",
"clicks": 110010.1015625,
"costMicros": "1695633029369",
"conversions": 3571.638671875,
"conversionRate": 0.03246646001935005,
"averageCpaMicros": "474749319"
}
}
CID: 690054953
External CID: 294-452-5035
Please let me know if this helps/what else I can provide.
Thanks!
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 | Isaac Esses Account Strategist Google Customer Solutions, New York, NY ies...@google.com | 650-942-5107 |
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