TrafficEstimatorService results different from forecast tool in google ads UI

[Sreelal K M]

Hi

I have been using the TrafficEstimatorService from adwords API to get impression/spend forecast for a set of input search keywords. But the impression per day / spend per day values returned by the API seems to be much less than the values shown on the Google ads keywords forecast tool available on the UI. 

For instance, for the keywords moisturizers & face cream and keeping max CPC at Rs 10, the sum of impressions per day value returned by the API is 174-212 whereas the keyword forecast tool shows 3k when date is set to 25th Jan, 2021 (to get impressions per day value).

Could you please let me know if this due to something I might be doing wrong or if this is how the API usually behaves.

[Google Ads API Forum Advisor Prod]

Hi Sreelal,

Thank you for reaching out.

The Google Ads UI forecasting feature is mirrored more closely by the Google Ads API's equivalent forecast feature. You may try this version instead and compare its results.

If there are still significant discrepancies, you can enable logging by navigating to the Client libraries > Your client library (ex. Java) > Logging documentation, which you can access from this link, and send to me the generated request and response logs, with the request ID, as well as the complete screenshot of the Google Ads UI. These details would help our team to further investigate.

You may then send the requested details using the Reply privately to author option.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Google Ads API Forum Advisor Prod]

Hi Sreelal,

Thank you for the reply. I am a colleague of Peter and let me provide support to your concern

I would like to inform you first that I deleted your reply as it contains your personal information such as phone number and email address. However, I will post the body of your reply below:

"I tried generating forecast metrics via google ads API but the results I got still seems to be different from the results on the UI. For instance, the impression count on UI is 20k whereas the API returns around 8k. The python script logs and UI screenshot has been attached with this mail. Could you please help me out in identifying the issue here."

Moving forward, allow me to discuss this issue with the rest of the team. Rest assured that we will provide updates when available.

Feel free also to reply via Reply privately to author option so we can discuss this privately.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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