Can I get specific search query information from a conversion?

[Liam Devlin]

Hi all,

I'm new to developing against the Ad Words API, and I'm wondering if the particular outcome I'm trying to achieve is even possible.

I'm trying to integrate Ad Words with a third party tool which will track leads and sales.

The customer wants to be able to see, on the individual lead created in the other system, the search and/or keyword information the person used to reach their site.

My understanding is that an AdWords Conversion Tracker will keep track of this information, but I'm unsure how to pull this information out programmatically.

I see that there is a Conversion Tracker Service, but this appears to be used for managing the Conversion Trackers themselves, not for pulling data from a specific conversion.

Is there a way to pull the specific search query or keywords used during a specific conversion?

If so, what service would I use, and what object(s) would I query against?

Thanks.

[Umesh Dengale]

Hello,

Search query information is not available due to protecting the user's privacy. 

We can provide aggregate data for keywords. The information you are looking for is available in the KEYWORDS_PERFORMANCE_REPORT. 

The ConvertedClicks, Clicks, ClickConversionRate, keywordText fields from KEYWORDS_PERFORMANCE_REPORT will provide the information you are looking for.

Thanks,

Umesh, AdWords API Team.