Query related to Enhance-Conversion

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Paid Media

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Feb 16, 2022, 11:01:01 AM2/16/22

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Hi Team,

For any conversion type, if it is mandatory that offline upload via Google Ads API (ref: enhance-conversions) should be preceded with the actual conversion event received at the conversion action via tag(Google Tag Manager or The global site tag)?
Cannot we directly call enhance-conversions API with unique OrderId to upload Customer PII data to conversion action. And then use the conversion action with ads optimization?

Regards,

Paid Media Team

Google Ads API Forum Advisor

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Feb 17, 2022, 9:55:57 AM2/17/22

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Hello,

Thanks for reaching out. Enhanced conversions can only be used on previously uploaded conversions (it must be an adjustment).

By your question, "Cannot we directly call enhance-conversions API with unique OrderId to upload Customer PII data to conversion action.", are you asking if you can bypass the initial upload? If so, this is not possible. This is discussed in the 'How it Works' section on this page.

Regards,
Matt
Google Ads API Team

Matt
Google Ads API Team