New ad customizers, no fallback ad necessary, does this mean 100% ad customizer ads is possible?

[AvdV]

Hi,

The question I have is basically in the title, we would like to be able to use Countdown ads for 100% of our impressions instead of the forced 50/50 it used to be. This was because a fallback ad was mandatory and whatever we did with rotation, it would always show 50% fallback and 50% countdown/ad customizer. Now this fallback ad is no longer mandatory per https://googleadsdeveloper.blogspot.nl/2016/11/customize-adwords-ads-with-ad.html , does this mean the fallback static version of the ad won't be shown 50/50 with the dynamic feed based version?

[Thanet Knack Praneenararat (AdWords API Team)]

Hello,

If in the ad group, you have only ad customizers with default values and no other static ads, then yes, your ads for that ad group will be 100% from your customized ads.

In other words, the new feature enables you to fallback to default value instead of static ads.

About the 50% fallback, I doubt if this is the rule. 

Under circumstances that your ads are shown, incidentally, there might be many times where your customized ads can't be shown, e.g., due to the space limit.

If you would like to know more about this, I recommend to ask experts in AdWords Community. There are a lot of specialized people monitoring that forum as well.

Cheers,

Thanet, AdWords API Team

[AvdV]

Thanks for the reply Thanet, has this been fully rolled out to all countries btw?

[Thanet Knack Praneenararat (AdWords API Team)]

Hello AvdV,

It seems there are no country restrictions for this feature, so I think it's going to be rolled out to all countries. :)

Cheers,

Thanet, AdWords API Team