FINAL_URL_REPORT vs LANDING_PAGE_REPORT

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wij...@trueclicks.com

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Jun 7, 2018, 5:48:24 AM6/7/18
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Hi,

I'm wondering which report is best to use to quickly get all landing page URLs (preferably 'cleaned up' without parameters) used in an account, so I'd like to know if there are any differences between the EffectiveFinalUrl from the FINAL_URL_REPORT and the ExpandedFinalUrlString / UnexpandedFinalUrlString from the LANDING_PAGE_REPORT

Thanks!

Wijnand

Bharani Cherukuri (AdWords API Team)

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Jun 7, 2018, 11:41:50 AM6/7/18
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Hi Wijnand, 

Please find the difference for each of the fields below:

EffectiveFinalUrl: This will return the actual effective Final URL for each impression. 
ExpandedFinalUrlString: This will return the Final URL with ValueTrack parameters replaced with their final rendered values.
UnexpandedFinalUrlString: This will return the Final URL with Value Track templates left in place.

The results from the EffectiveFinalUrl and UnexapandedFinalUrl may or may not match. Let me know if you have any other questions. 

Regards,
Bharani, AdWords API Team
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