Display type of campaigns don't seem to all show-up in Keyword Performance report

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el...@creditsesame.com

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Sep 3, 2015, 12:03:08 PM9/3/15
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Howdy!
I am seeing differences between what is displayed in this API report (Keyword Performance) vs. what I see in the AdWords (for same time period):

Broken down by adnetwork 2 I see from the API:
adnetwork2sum
Search partners84006
Display Network487
Google search447400

In the AdWords report I see:
Network (with search partners) Impressions
Google search "447,400"
Search partners "84,006"
Display Network "1,517,107"

The report definition pulled via the API is as follow:
report = {
      'reportName': 'Yesterday Keyword Peformance',
      'dateRangeType': 'CUSTOM_DATE',
      'reportType': 'KEYWORDS_PERFORMANCE_REPORT',
      'downloadFormat': 'CSV',
      'selector': {
          'fields': ['Date', 'CampaignId', 'CampaignName', 'AdGroupId', 'AdGroupName', 
          'AdGroupStatus', 'AdNetworkType1', 'AdNetworkType2', 'Id', 'Criteria', 
          'KeywordMatchType', 'CriteriaDestinationUrl', 'FinalUrls', 
          'CpcBid', 'AveragePosition', 'Impressions', 'Clicks', 'Cost', 'AverageCpc'],
          'dateRange': {
            'min': '20150817',
            'max': '20150823'
            }
      }



Both Google Search and Search Partners match but not Display Network. What is happening?

Anthony Madrigal

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Sep 3, 2015, 4:31:07 PM9/3/15
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Hi,

Could you please provide me a screenshot of what you are seeing in the UI as well as your CID? Please do so with the reply privately to author feature.

Thanks,
Anthony
AdWords API Team

Anthony Madrigal

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Sep 8, 2015, 11:50:32 AM9/8/15
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Hey Elle,

You may want to use a Display Keyword Performance Report instead since it will give you stats of all your keywords that are in a Display Network.

Regards,
Anthony
AdWords API Team
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