Headline and Promotional Message in Ad Performance Report

[techpoi...@gmail.com]

Hi,

Using Ad Performance Report, it seems Headline returns Ad Name instead of actual Headline for Display Ads. Also Headline and PromotionLine both has Display Name 'Ad' in this report. Also is it possible to get Button text for Display Ads using this report.

Thanks.

[Josh Radcliff (AdWords API Team)]

Hi,

Could you send the ad group ID and ad ID for your AdGroupAd? I'd like to see which type of Ad (TextAd, TemplateAd, ProductAd, etc.) it is. For example, if it's a TemplateAd, then there's not much that AdWords can return for Headline and PromotionLine since those are not attributes of that ad type -- they are attributes of TextAds and ProductAds, respectively.

If you need the button text of a TemplateAd then currently the only option is to retrieve the ad via AdGroupAdService and pull that information from the TemplateAd's templateElements.

Thanks,

Josh, AdWords API Team