Question about the Bid Goal Performance report

[Stephen Yeargin]

I seem to be having trouble getting data from the BID_GOAL_PERFORMANCE_REPORT (at least as I understand how it works).

Here is the report definition:

<reportDefinition>
    <selector>
        <fields>Name</fields>
        <fields>AverageCpc</fields>
        <fields>AverageCpm</fields>
        <fields>AveragePosition</fields>
        <fields>Clicks</fields>
        <fields>ConversionRate</fields>
        <fields>ConversionRateManyPerClick</fields>
        <fields>Conversions</fields>
        <fields>ConversionsManyPerClick</fields>
        <fields>ConversionValue</fields>
        <fields>Cost</fields>
        <fields>CostPerConversion</fields>
        <fields>CostPerConversionManyPerClick</fields>
        <fields>Ctr</fields>
        <fields>Impressions</fields>
        <fields>ValuePerConversion</fields>
        <fields>ValuePerConversionManyPerClick</fields>
        <fields>ViewThroughConversions</fields>
    <dateRange>
        <min>20150109</min>
        <max>20150208</max>
    </dateRange>
    </selector>
    <reportName>Bid Goal Performance Report</reportName>
    <reportType>BID_GOAL_PERFORMANCE_REPORT</reportType>
    <dateRangeType>CUSTOM_DATE</dateRangeType>
    <downloadFormat>CSV</downloadFormat>
    <includeZeroImpressions>false</includeZeroImpressions>
</reportDefinition>

The resulting CSV file is empty:

"Bid Goal Performance Report (Jan 9, 2015-Feb 8, 2015)"
Bid Strategy Name,Avg. CPC,Avg. CPM,Avg. position,Clicks,Click conversion rate,Conv. rate,Converted clicks,Conversions,Total conv. value,Cost,Cost / converted click,Cost / conv.,CTR,Impressions,Value / converted click,Value / conv.,View-through conv.
Total,0,0,0.0,0,0.00%,0.00%,0,0,0.0,0,0,0,0.00%,0,0.0,0.0,0

I know there is activity in that date range for this account because my Account Performance report returns some.

"Account Performance Report (Jan 9, 2015-Feb 8, 2015)"
Network,Network (with search partners),Avg. CPC,Avg. CPM,Avg. position,Clicks,Click conversion rate,Conv. rate,Converted clicks,Conversions,Total conv. value,Cost,Cost / converted click,Cost / conv.,CTR,Impressions,Value / converted click,Value / conv.,View-through conv.
Display Network,Display Network,686667,2101505,1.2,12,0.00%,0.00%,0,0,0.0,8240000,0,0,0.31%,3921,0.0,0.0,0
Search Network,Google search,1400000,26923077,1.5,1,0.00%,0.00%,0,0,0.0,1400000,0,0,1.92%,52,0.0,0.0,0
Search Network,Search partners,0,0,3.1,0,0.00%,0.00%,0,0,0.0,0,0,0,0.00%,9,0.0,0.0,0
Total, --,741538,2420894,1.2,13,0.00%,0.00%,0,0,0.0,9640000,0,0,0.33%,3982,0.0,0.0,0

[Josh Radcliff (AdWords API Team)]

Hi,

I believe that the BID_GOAL_PERFORMANCE_REPORT will only work with shared bidding strategies. Do all of the campaigns with impressions for that date range use campaign-specific (non-shared) strategies?

Thanks,

Josh, AdWords API Team

[Stephen Yeargin]

That may be the case for these particular campaigns. I'm trying to implement some items we are missing from the RMF document and this all I could see from the account I am using to test.

I would think, though, that this report would be useful apart from the shared strategies -- to be able to compare how my Manual CPC campaigns were against my Conversion Optimizer campaigns, etc.

- Stephen

[Josh Radcliff (AdWords API Team)]

Hi Stephen,

For that use case, you might consider using the CAMPAIGN_PERFORMANCE_REPORT and including the BiddingStrategyType field, since that will give you one row per campaign.

Cheers,

Josh, AdWords API Team