How do you Create Mobile App Installs Campaign that shows ads in Google Play Store?

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David Walkotten

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Sep 3, 2015, 5:08:44 PM9/3/15

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I want to show ads to download an app in the Google Play Store, not just Google Search. How can you create that type of ad in AdWords?

Are they available yet for the general public advertiser?

Umesh Dengale

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Sep 4, 2015, 10:15:56 AM9/4/15

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Hi David,

You could create Mobile app installs campaign for Search network and Display network that aims to promote installs of your app from Google Play Store. For your Mobile app installs campaign, you could create the TemplateAd and provide the appId and appStore. Please check out our Driving Mobile App Downloads guide.

Regards,

Umesh, AdWords API Team.

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