what is the best way to track conversions for google ads?

[Naser Aslam]

I'm exploring different methods to track conversions for Google Ads, and I've come across GTM tags and Matomo conversion export. What, in your experience, is the best way to track conversions? Any insights or comparisons between these methods would be greatly appreciated!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your query, I understand that your concern is regarding the conversion tracking. 

A conversion in Google Ads is when a user performs some specified action after clicking an ad or viewing a Display Network ad. Conversions represent customer interactions vital to your advertising goals, such as purchasing a product, installing a mobile app, or signing up for an email list.

Conversion tracking provides key insights into users' actions after viewing or clicking an ad. You can keep track of users who call, buy a product, install a mobile app, and more. I suggest you check this help center article for more information on Conversion tracking and Google tag management.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rWlX9:ref"

Thanks,
 

Google Ads API Team