Correct campaign type for specific network targets

[Miquel Isern Roca]

I have two different types of campaigns.
Campaign A with 'targetGoogleSearch' and 'targetContentNetwork' set to true and campaign B with 'targetGoogleSearch' and 'targetPartnerSearchNetwork' set to true.

I create them as SEARCH campaigns but reading the docs I can not be sure if that's the right type or they should be set to MULTI_CHANNEL in order to target the search and display for A and the search and partner for B.

Which is the best type for both campaigns?

Thanks in advance.

[Google Ads API Forum Advisor Prod]

Hi Miquel, 

You will be able to use the AdNetworkType1 and AdNetworkType2 fields to correctly identify how the advertising networks are chosen for a specific campaign type. You may refer to this section of the guide for more information. When creating campaigns, you will need to include the AdvertisingChannelType and AdvertisingChannelSubType. The fields will include short notes on the campaign types that will be the primary serving target for ads within the campaign. For instance, MULTI_CHANNEL is for Universal App Campaigns that target multiple channels across search, display, youtube, etc. 

Please take a look and let me know if you have any further questions. 

Regards,
Bharani, Google Ads API Team

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