What do these UI columns in the Google Ads Reporting page correspond to in the GADs API?

[Nelson Brochado]

Hello.

Currently, I'm trying to reproduce a report that was created in the Google Ads interface using the Google Ads API. This is not my ultimately goal, but it's necessary in order to check that I get the data that I see in the UI using the API.

In particular, I've been trying to map the columns

1. search keyword

2. quality score

3. landing page experience

4. exp. CTR 

It seems that "search keyword" would correspond to e.g. "ad_group_criterion.keyword.text". If not, please, let me know.

However, it's unclear how to get the other metrics using the API.

So, here are my questions

1. Does the "search keyword" UI column correspond to ad_group_criterion.keyword.text?

2. Does the "quality score" UI column correspond to the ad_group_criterion.quality_info.quality_score field (https://developers.google.com/google-ads/api/reference/rpc/v12/AdGroupCriterion.QualityInfo?hl=en)?

3. Does the "landing page exp." UI column correspond to ad_group_criterion.quality_info.post_click_quality_score? 

4. Does the "exp. CTR " correspond to ad_group_criterion.quality_info.search_predicted_ctr? 

If the response is negative to any of the questions above, could you please tell me which API resources or metrics do these columns correspond to?

Thanks for all your help.

[Google Ads API Forum Advisor]

Hi Nelson,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

Moving forward to your concerns:

1. Does the "search keyword" UI column correspond to ad_group_criterion.keyword.text? --> In Google Ads API, if you are looking at the Keyword report in the UI, the corresponding report to use is the Keyword view. Furthermore, the ad_group_criterion.keyword.text is the text of the keyword (at most 80 characters and 10 words).
2. Does the "quality score" UI column correspond to the ad_group_criterion.quality_info.quality_score field (https://developers.google.com/google-ads/api/reference/rpc/v12/AdGroupCriterion.QualityInfo?hl=en)? --> In Google Ads API, quality score is divided into 3 kinds of metrics, metrics.historical_creative_quality_score, metrics.historical_landing_page_quality_score and metrics.historical_quality_score. The ad_group_criterion.quality_info.creative_quality_score is the performance of the ad compared to other advertisers.
3. Does the "landing page exp." UI column correspond to ad_group_criterion.quality_info.post_click_quality_score? --> For this one, the ad_group_criterion.quality_info.post_click_quality_score is the quality score of the landing page.
4. Does the "exp. CTR " correspond to ad_group_criterion.quality_info.search_predicted_ctr? --> Lastly, the ad_group_criterion.quality_info.search_predicted_ctr is the click-through rate compared to that of other advertisers.

 
For us to help you more on mapping the said columns, could you please provide us the non-cropped and non-redacted full screenshot of the UI report that you are trying to fetch in the API? You can provide it via Reply privately to the author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Kind regards,

Sherwin Vincent Google Ads API Team

ref:_00D1U1174p._5004Q2gSS40:ref