URL_PERFORMANCE_REPORT Shows Zero Clicks for YouTube Campaigns

[Mark Rogoyski]

On a YouTube TrueView mobile app install campaign, the URL_PERFORMANCE_REPORT shows zero clicks in the clicks field.

Running the VIDEO_PERFORMANCE_REPORT and ADGROUP_PERFORMANCE_REPORT for the same campaign shows that there are clicks.

Views, conversions, cost, etc. line up between the URL_PERFORMANCE_REPORT and the VIDEO_PERFORMANCE_REPORT, but clicks seems to not work for the URL_PERFORMANCE_REPORT.

This seems like a error in the URL_PERFORMANCE_REPORT when querying against YouTube campaigns.

Mark

[Shwetha Vastrad (AdWords API Team)]

Hi Mark,

Could you provide the report definitions used to pull the three reports along with your clientCustomerId? Please use Reply privately to author while responding. 

Regards,

Shwetha, AdWords API Team.

[Shwetha Vastrad (AdWords API Team)]

Hi Mark,

URL Performance Report provides statistics for placements on a more granular level. Since this is a Video Campaign, you won't find placement stats associated with it. That is why you see zero clicks for YouTube Campaigns in the URL Performance Report. To verify if you API report is correct, you could compare it to the corresponding AdWords UI Report.

[Mark Rogoyski]

Hi Shwetha,

The URL Performance Report does show 'placement' stats--it shows the YouTube videos where the ad was shown. I do not seem to be able to get clicks for the placement from the UI either, so perhaps that explains why the URL report also doesn't have clicks. But it seems strange that it has every other metric except for clicks.

If this is not an error, then I'd like to request a feature request that the URL Performance Report (and UI) show clicks as an additional metric.

Thanks.

Mark

[Shwetha Vastrad (AdWords API Team)]

Hi Mark,

I checked in the AdWords UI for the URL performance of the given campaign. There is no data for this campaign in this report. Could you please check that the campaign you are referring to has data in the URL Performance Report downloaded from the AdWords API? Could you provide the reports you downloaded so I can verify this? Please use Reply privately to author when responding.

Thanks,

Shwetha, AdWords API Team.