Will sending conversion tracking events to Ads also set conversions for standard referral links in Analytics?

23 views

Skip to first unread message

Scott Richmond

unread,

May 22, 2019, 9:26:24 AM5/22/19

to AdWords API and Google Ads API Forum

Right now we are sending conversion events to Google Analytics to track conversions. Google Ads is linked to Analytics, which means our paid ads get the imported conversions. This works but the setup is very involved and the conversion events in Analytics use the date of conversion incorrectly (As documented). We plan to use the offline conversion tracking feed in the Ads API to tell Google Ads when gclids successfully convert when opening our desktop app so the conversion dates can we more accurate. However our concern is that if we only inform Ads then we will only get conversions for the paid ads we put up. With Analytics we get to track conversions from any incoming referral links as well. If we only use the Ads API will we lose that?

Google Ads API Forum Advisor Prod

unread,

May 22, 2019, 4:30:30 PM5/22/19

to sc...@brightrockgames.com, adwor...@googlegroups.com

Hello Scott,

You may use the Store Sales uploads where you can send the offline transaction data with a third-party data partner who puts a tracking tag on your site to match offline transactions with ad clicks. This could be used to upload the conversions specific to Store sales. Please refer to this help center article for more information.

Thanks,
Bharani, Google Ads API Team