Suggested bid from the Keyword Planner

[Dima Bikov]

Hi,

I see you can use the Keyword Planner UI to get a suggested bid for a certain keyword (see here).

Is there a way to get the same information programmatically using the Adwords API? 

I was thinking about the Traffic Estimator Service, but it doesn't seem to return this information for a keyword estimate request. 

[Raghavendra Soudala (AdWords API Team)]

Hi Bikov,

You can use any one of the below services to get suggested bid value for a keyword using AdWords API.

• DataService
• TargetingIdeaService - see the Generating Targeting Ideas guide
• TrafficEsimatorService - see the Estimating Traffic guide

Cheers,

Raghavendra, AdWords API Team.

[Dima Bikov]

Hi Raghavendra,

Thank you for response. Unfortunately, as far as I can observe, non of the services you mentioned returns a suggested bid for a keyword.
If I'm wrong, could you please point me exactly in the direction of the relevant documentation?

I went through the Estimating Traffic guide, and this information is nowhere to be seen.

[Raghavendra Soudala (AdWords API Team)]

The Use case section of TrafficEstimatorService and TargetingIdeaService might help you to decide which service is the best fit for your case.

• If using TrafficEstimatorService, use KeywordEstimate.min and KeywordEstimate.max to get the lower bound and upper bound of traffic estimate stats for each keyword. This will include the lower and upper bound for averageCpc.
• If using TargetingIdeaService, make sure that your TargetingIdeaSelector.requestedAttributeTypes includes the AVERAGE_CPC attribute, which will give you the estimated average CPC for each keyword.

If Java is your programming language, EstimateKeywordTraffic.java and GetKeywordIdeas.java are the examples from our client libraries for the above services.