UAC shows 40K IMP & 2K CLICK.16 CONV.good or bad

[SANJAY BATHIA]

Dear sir . i have just started universal app campaign for my app game.after setting .i m receiving 40 thousand impression. 2000 click.but 16 conversation .only per day cost per conversation comed to 8.50/9 rs

why conversation so less against huge impression & click.any thing to change setting pls reply
My budget kept rs 400
CPi. Kept 5 rs
Any thing to change in this.location all countries & territories .language all.

[Ivan Bautista]

Hi Sanjay,

Do note that the Target CPA you set could affect the number of conversions you get so setting a low Target CPA (CPI) might result to lesser conversions.

Also, do note that the conversions data might take several days to reflect so you may consider taking that into account when reading on conversions report.

Let us know if you have any further questions.

Regards,

Ivan

AdWords API Team