Requirements for app (Required Minimum Functionality)

[Miguel Angel Garcia]

A year ago I created an "app" based on Google Ads API that I use to detect errors and opportunities in the ad campaigns that I manage (things like "show an alert if a campaign has spent +$1000 and delivered 0 conversions"). 

I've been using it only internally (just myself), but I'm considering opening it to other users (third parties). 

I've been reading the requirements or RMF (https://developers.google.com/google-ads/api/docs/rmf?hl=en) and I guess my app would be considered Reporting only (it doesn't create or change campaigns, it just analyzes some data).

Apparently Reporting apps are required to show some mandatory metrics and columns. But my app doesn't really show reports or columns. It just shows alerts when it detects an opportunity to improve (usually only shows some text explaining the opportunity, no reports at all).

So I want to know what exactly I should provide or change if I want to start offering this app to other users. 

Do I have to add some reports and columns just to comply with RMF, even if the app is not designed to provide those and users are not interested in receiving that info from my app?

Thanks!

[Google Ads API Forum Advisor]

Hello,

Thanks for reaching out to the Google Ads API Team.

Please do note that in the documentation, the Requirements for Reporting-only Google Ads API Clients states that, “In order to be compliant with RMF requirements, Google Ads API Client must display all the columns marked required in the Object/Field/Guide column for each report, as default. All other Metric columns must be made available, as an option for users of the Google Ads API Client. Google Ads report data should be reasonably prominent and accessible to end users.”

• documentation - https://developers.google.com/google-ads/api/docs/rmf?hl=en#requirements_for_reporting-only_clients 
• Metric columns - https://developers.google.com/google-ads/api/fields/v13/metrics?hl=en 

I hope this helps.

Regards,

Google Ads API Team

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[Miguel Angel Garcia del Valle]

Thanks for replying, but that answer it's not helpful at all. 

I've already read that text (I even linked it in my question), but I explained very specific questions about it (that you haven't addressed at all). 

My app doesn't even have columns (it doesn't show traditional reports with columns), so things like "must display all the columns marked required ... " doesn't make any sense in my use case. 

Please read again my first message and try to address my specific questions/concerns. Or tell me who I should email for this specific questions. 

Regards, 

[Google Ads API Forum Advisor]

Hi,

Thanks for getting back to us.

You mentioned that your app may be considered as Reporting only. But your app does not really show reports at all. However as per the RMF guide (https://developers.google.com/google-ads/api/docs/rmf?hl=en), for Reporting Functionality you would be required have the reports listed as Required in the Reporting Functionality (https://developers.google.com/google-ads/api/docs/rmf?hl=en#full-service_tool_feature_list) table. However, If you are not sure whether the RMF policy applies to your tool, to ensure you get proper assistance, we are reaching out to the Google Ads API Compliance team on your behalf and requesting input.

Kindly provide to the compliance team your MCC ID and/or relevant case ticket ID if there is any generated on your end.

@Compliance Team
Please find the pertinent details below and confirm if you are able to assist.

Summary:
The customer has been using an app the customer created, but is considering opening it to other users (third parties). The user has been considering Reporting only as the tool does not create or change campaigns, it just analyzes some data. However the customer’s app does not really show reports or columns, it just shows some alerts.

So the customer is asking what exactly the customer should provide or change if the customer wants to start offering this app to other users? Does the customer need to add some reports and columns to comply with RMF?

• Case ID (Requested)
• Google Ads manager account (MCC) ID : (Requested)