Mismatched metrics on smart_campaign_search_term_view and Smart Campaign campaign query

[Andrew Wirtz]

Hi,

We are looking at smart_campaign_search_term_view, and seeing numbers that are not even close to the general metric for the campaign. Querying smart_campaign_search_term_view returns the same results as the Google UI "Search terms report", so I will paste the screenshot from that:

vs

This has been like thing for some days, we waited a while to see that it wasn't just a delay in reporting. Can you please help? Again, this is the same result as querying "campaign" vs "smart_campaign_search_term_view"

Thank you

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[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To double check, is your issue that you are observing a discrepancy between the data from the smart_campaign_search_term_view and the campaign reports?

If yes, then note that:

• The smart_campaign_search_term_view focuses specifically on search terms that triggered your smart campaign ads. It shows how each search term is performed in terms of clicks, impressions, conversions, and other relevant metrics. whereas the campaign reports provide a broader view of your campaign's performance across various aspects. 
• The campaign report reflects total clicks for the campaign, while the search term view shows clicks specifically for each search term.
• I would recommend you to check these Help Center articles About the search terms report in Smart campaigns and Account, campaign and ad group performance for more information about these reports.

If this is not your issue, then kindly elaborate and provide more details to assist you further.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02tPCLi:ref" (ADR-00231622)

Thanks,
 

Google Ads API Team

[Andrew Wirtz]

This is a Smart Campaign, so the only impressions/clicks will be from search terms right? I'm asking why there 53 Clicks shown in the campaign view, and 2 Clicks in the Search Term report. What are the other 51 Clicks attributed to?

[Google Ads API Forum Advisor]

Hi,

I understand your issue about the difference in clicks between campaign_view and smart_campaign_search_term_view report. Could you please provide the below details to investigate the issue further.

• Uncropped screenshots of UI for both campaign and smart campaign search term reports.
• Provide us with the complete API request and response logs with the request ID and request header for both campaign and smart campaign search term reports.

If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that  you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag. 

You can share the requested details via Reply privately to the author option or a direct private reply to this email.​ ​ ​ ​ ​ ​ ​