We are building a tool that will probably qualify as a "full-service tool" since it provides the ability to manage campaigns & ads and it also uses the keyword planner services.
While going through the required specifications however, I am wondering exactly to what extent all parameters need to be supported.
To be more specific, the first requirement "C.10 Create campaign" doesn't specify what kind of campaigns need to be supported and what the user can configure about it. Since some parameters are explictly named afterwards (geo & language targeting for example), I assume it will be enough to support the creation of just Search Campaigns (and not, for example, Dynamic Search campaigns, because our tool only manages Search Campaigns) and let the user manage the campaign name, status, and other requirements specified directly (such as the geo targeting). Am I correct with that?
Best Regards,
Robert