Campaign Performance report has different datat then shown iin Ads UI

[Oksana Sulyma]

Hello Adwords support!

From one of the Google Ads account we serve we see different numbers of Impressions and Clicks in Campaign Performance report and in Adwords UI. Is there any reason for statistic in report to be smaller then in UI?

My request xml looks next:

<selector>
<fields>AccountCurrencyCode</fields>
<fields>AccountDescriptiveName</fields>
<fields>AccountTimeZone</fields>
<fields>AveragePosition</fields>
<fields>BiddingStrategyType</fields>
<fields>BudgetId</fields>
<fields>CampaignId</fields>
<fields>CampaignName</fields>
<fields>CampaignStatus</fields>
<fields>Clicks</fields>
<fields>ConversionValue</fields>
<fields>Cost</fields>
<fields>Conversions</fields>
<fields>CustomerDescriptiveName</fields>
<fields>Date</fields>
<fields>EnhancedCpcEnabled</fields>
<fields>AllConversions</fields>
<fields>ExternalCustomerId</fields>
<fields>Impressions</fields>
<fields>InvalidClicks</fields>
<fields>IsBudgetExplicitlyShared</fields>
<fields>Period</fields>
<fields>Amount</fields>
<fields>ViewThroughConversions</fields>
<fields>ContentBudgetLostImpressionShare</fields>
<fields>ContentImpressionShare</fields>
<fields>ContentRankLostImpressionShare</fields>
<fields>SearchExactMatchImpressionShare</fields>
<fields>SearchBudgetLostImpressionShare</fields>
<fields>SearchImpressionShare</fields>
<fields>SearchRankLostImpressionShare</fields>
<fields>ImpressionReach</fields>
<fields>AverageFrequency</fields>
<fields>StartDate</fields>
<fields>EndDate</fields>
<fields>AdNetworkType1</fields>
<fields>VideoQuartile100Rate</fields>
<fields>VideoQuartile25Rate</fields>
<fields>VideoQuartile50Rate</fields>
<fields>VideoQuartile75Rate</fields>
<fields>VideoViews</fields>
<fields>GmailForwards</fields>
<fields>GmailSaves</fields>
<fields>GmailSecondaryClicks</fields>
<fields>ActiveViewImpressions</fields>
<fields>AdvertisingChannelSubType</fields>
<fields>AdvertisingChannelType</fields>
<fields>BiddingStrategyId</fields>
<fields>BiddingStrategyName</fields>
<fields>ServingStatus</fields>
<fields>LabelIds</fields>
<fields>Labels</fields>
<fields>ActiveViewMeasurableImpressions</fields>
<fields>ActiveViewMeasurableCost</fields>
<fields>AllConversionValue</fields>
<fields>AveragePageviews</fields>
<fields>AverageTimeOnSite</fields>
<fields>BounceRate</fields>
<fields>ClickAssistedConversions</fields>
<fields>ClickAssistedConversionsOverLastClickConversions</fields>
<fields>ClickAssistedConversionValue</fields>
<fields>ContentImpressionShare</fields>
<fields>ContentRankLostImpressionShare</fields>
<fields>CrossDeviceConversions</fields>
<fields>Engagements</fields>
<fields>ImpressionAssistedConversions</fields>
<fields>ImpressionAssistedConversionsOverLastClickConversions</fields>
<fields>ImpressionAssistedConversionValue</fields>
<fields>ImpressionReach</fields>
<fields>Interactions</fields>
<fields>NumOfflineImpressions</fields>
<fields>NumOfflineInteractions</fields>
<fields>PercentNewVisitors</fields>

<dateRange>
<min>20180726</min><max>20180809</max></dateRange>
</selector>
<reportName>Adwords Campaign List</reportName>
<reportType>CAMPAIGN_PERFORMANCE_REPORT</reportType>
<dateRangeType>CUSTOM_DATE</dateRangeType>
<downloadFormat>CSV</downloadFormat>
</reportDefinition>

I can provide my client account info in private message.

Thanks in advance for your help!

[Bharani Cherukuri (AdWords API Team)]

Hello Oksana, 

Thank you for sharing the report definition. Could you share the specific the campaign Id's for which you're seeing the discrepancy, so I can take a closer look? You can reply back via Reply privately to author option.

Regards,

Bharani, AdWords API Team

[Oksana Sulyma]

Thanks! Replied privately!

[Bharani Cherukuri (AdWords API Team)]

Hello Oksana, 

I was able to generate a Campaign Performance Report for this account and see that the report data match with the UI. I also checked the individual campaign stats and they are in sync with the UI. Attached the sample report from my testing in the private reply. Additionally make sure to set includeZeroImpressions to true to include all the campaigns that have zero impressions. Could you please point me to the exact date range or stats that are not matching so I can take a closer look?

Thanks,

Bharani, AdWords API Team