Video Performance Report metric - impressions

[andrea...@groupm.com]

Hi to all,

 

I'm using AdWords API to pull some metrics of some video campaigns. In particular I'm using Video Performance Report.

I need an help to understand why some metrics, in particular the impressions, are different from panel, I mean webui, and the result from my API report.

 

Thanks in Advanced,

 

Andrea

[Peter Oliquino]

Hi Andrea,

To better look into your concern, could you provide your clientCustomerId, the screenshot of the report in the AdWords UI, the complete report definition you used, and the generated report file? Please reply using Reply privately to author.

Thanks and regards,

Peter

AdWords API Team

[Zweitze]

Video campaigns usually consist of two types, In Stream and Video Discovery:

• An impression in Video Discovery is a display of a link to your video.
• An impression in In Stream is a (partial) play of your video ad.

If you are aware of this distinction you will see how to add the results up.

This is a rather vital distinction so you would think you can distinguish these types of impressions. In the web UI, you can. In AdWords API you cannot (check link).

You have one workaround: make sure that you have no groups with both In Stream and Video Discovery, and distinguish on groups.

[andrea...@groupm.com]

I fix it removing clicktype segmentation in my report.
It works good.

Thanks to the AdWords support.

Andrea