Excluding ad targeting by DV-MA / DL-MA?

[Laura]

I'd like to restrict the ads I place so it excludes DV-MA content. I see there is a way to do this through the Campaigns > Display Network online, but can't figure out how to do this through the API. I also found a similar page describing excluding content here, which refers to "DL-MA" (DL for Digital Label).

So does anybody know whether it's possible to exclude DV-MA (or DL-MA) content in my targeting?

Laura

[Josh Radcliff (AdWords API Team)]

Hi Laura,

You would do this by creating a negative campaign criterion where the criterion is of type ContentLabel. However, video content rating categories are not available in the API at this time, so for now you would have to do this through the UI.

Best regards,

Josh, AdWords API Team