ad customizer with IF functions not working

[agiz...@hitsearchlimited.com]

Hi, just wanted to ask if the 'if' function for ad customers is fully rolled out to all advertisers? I am trying to set this up for audience targeting in Headline 2 and I keep getting following error message and it would not let me save the ad:

'One of your functions is being used incorrectly. Please check the proper format and try again.'

I am using the following function:

• {=IF(audience IN(<userlist1>,<userlist2>),text to insert):optional default text}

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi, 

The changes related to customizing the ads with IF functions will be rolled out over the next few months. However, you can verify if this feature is enabled in your account. While editing any one of your ads, type in a "{". If you see a drop down with the 'IF Function' in it would means that your account is enabled for this feature. Please check our Ads Developer blog post for more details. 

Thanks,

Sreelakshmi, AdWords API Team

[Rotherhithe_m]

Thanks Sreelakshmi for the clarification.

I wanted to ask something related to the IF Function on ad customizers:

Can you have 2 different ads using the IF functionality based on audiences on the same adgroup?

Eg Let's say there are the audiences "mailsubscribers", "cartabandonershighvalue", "blogvisitors" 

Can we have on the same campaign different advert for each of them using the IF Function?

Is the best execution here to include default text on all of them or not at all and have a separate ads for the non Audience searchers?

Thanks in advance

Ilias

[Joyce Lava]

Hi Ilias,

I am responding to this thread on behalf of Sreelakshmi. Since this feature will be rolled out in the coming months, I recommend keeping an eye to our blog to check on announcements regarding this.

Thanks,
Joyce, AdWords API Team

[Martin Roettgerding]

Hey,

We basically have the same question: When will this be available? The blog post says that it's rolled over the next few months. I'm not sure how to read this – the "over" seems to imply that some accounts get it sooner than others, until the rollout is complete. Is this correct?

I'm asking because we're doing what you suggested: typing { when editing an ad. However, as an agency we have more than a few accounts and this gets really time consuming and frustrating. So far, we've found this nowhere.

Could you clarify whether this is a gradual rollout or not? Better yet, could you provide a more effient way to check for this (one that doesn't involve manually checking every account)?

(Yes, we are really eager to try this out :)

Cheers

Martin

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Martin, 

This roll out will spread across the next few months. 

Unfortunately, the only way to check if your account is enabled for IF functions would be as described in the blog. 

[mark pitchford]

Hi, I can see the roll out now but having an issue with the syntax for audiences, I've followed the exampels from developer blog using;

{=IF(audience IN(12334455,)new text):old text}

I'm getting the error;

One of your functions has invalid if condition. Please check the proper syntax and try again.

Is there any guidance on the syntax/more info?

thanks

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Mark,

 

You could check this document for more information on the usage since this includes examples as well. You will need to use the name of the user list within the IN condition and also remove the extra comma in the condition. Let me know how it goes.

Additionally, could you confirm if you are testing this in the production account or a test account? 

[mark pitchford]

Hi Sreelakshmi,

That's great thanks for the link, I'm going to give this a go today & let you know. It's in a live account.

Thanks,

Mark

[d...@anicca.co.uk]

Hi all,

I had the same issue and it was because I had a comma in the statement so it thought there was another argument;

• {=IF(audience IN(<userlist1>,<userlist2>),welcome back, blah blah blah):optional default text}

Just corrected to

• {=IF(audience IN(<userlist1>,<userlist2>),welcome back. blah blah blah):optional default text}

Anicca Digital Ltd

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[Sreelakshmi Sasidharan (AdWords API Team)]

Hello, 

Thanks for sharing this. It would be really helpful for other users on this forum facing the same issue.