Migrating to Asset-based extensions

[Jinu George]

Hi,

The documentation guide for AdExtensions mentioned that all Feed-based extensions will be migrated to Asset-based extensions in batches. 

According to the migration guide Callout, Sitelink and Structured Snippet extensions will be auto migrated on Oct 20, 2021. 

https://developers.google.com/google-ads/api/docs/extensions/assets/migrating-extensions#migration_schedule

However, it's also given that  "*Sitelink, Callout, and Structured Snippet are currently available to test accounts only."

We are currently using v7 of the google ads API and we are planning on supporting the creation of the above-mentioned extensions, including Location extensions, for production accounts.

I am not sure if I've misunderstood something here or not,  but it is not clear on how to proceed with this? Do we create these extensions using the old Feed-based extension services or the new Asset-based extension services? 

If we use the Feed-based extension services, then how will it be impacted after the auto-migration dates? 

Can you please help me in understanding the changes mentioned in the doc?

[Google Ads API Forum Advisor Prod]

Hi Jinu,

The Sitelink, Callout, and Structured Snippet types indicated in the documentation are pointing towards the asset based documentation. For now, you may use the feed based extensions. Those should then be automatically migrated on the specified date. Let me know how this goes on your end.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Jinu George]

Hi Peter, 

I understand that the test accounts usage refer to Asset based extensions. 

But the concern I have is with regards to the deprecation of Feed-based extensions. 

There are warnings given in the documentation as follows:  

"Warning: All extensions will soon become Asset-based extensions. You must update your extensions-related implementations in order to maintain control of your extensions."

"Existing Feed-based extensions will be automatically copied into Asset-based extensions on specific dates. We recommend performing the migration process yourself through the Google Ads API using the steps in this guide.

All Feed-based extensions will be unlinked from any customer, campaign, or ad group after the automatic migration and will no longer serve."

"Warning: All existing Feed-based extensions will be automatically migrated on the Auto Migration dates. Remove Feed-based extensions once migrated to prevent multiple occurrences of the same extension."

So as you suggested, if we use Feed-based extensions for Sitelink and Callout, then what happens after the auto migration? 

Will we be able to create new extensions of the same type using Feed-based extension services? 

[Google Ads API Forum Advisor Prod]

Hi Jinu,

Thank you for the follow up. You may refer below to my responses :

So as you suggested, if we use Feed-based extensions for Sitelink and Callout, then what happens after the auto migration? 

After the auto-migration, your current feed-based extensions will then become or converted to asset-based.

Will we be able to create new extensions of the same type using Feed-based extension services? 

Moving forward after the said auto-migration, succeeding sitelink and callout extensions should be created as described here, using the AssetService.

[Jinu George]

Hi,

Thanks a lot for the clarification. 

>>  Moving forward after the said auto-migration, succeeding sitelink and callout extensions should be created as described here, using the AssetService.

This is true for production accounts also right? I should be able to create them for production accounts using AssetService?

[Google Ads API Forum Advisor Prod]

Hi Jinu,

This is true for production accounts also right? I should be able to create them for production accounts using AssetService?

For now, you may only create Promotion asset based extensions on production accounts since the *Sitelink, Callout, and Structured Snippet are currently available to test accounts only.

You may keep an eye on our blog for more updates and announcements on when all extension types can be made available.

[Günther Wallner]

Hi Team,

we are currently looking for an update on the handling of the opting-out of the auto-migration. As you outline in your latest blogpost (https://ads-developers.googleblog.com/2021/06/asset-based-extensions-updated.html) as well as your description (https://developers.google.com/google-ads/api/docs/extensions/assets/migrating-extensions#migration_schedule) you state, that "Instructions for opting out will be provided at a later date". Can you already share some information regarding the process and/or when those information will be available?

Thanks,

Guenther

[Google Ads API Forum Advisor]

Hi Guenther,

I work with Peter and let me provide support to your concern.

Allow me raise your question to the rest of the team. Rest assured that we will provide updates when available.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Google Ads API Forum Advisor]

Hi Guenther,

We just published a blog post about the migration. Please take a look when you have a moment, it should answer all your questions.

Thanks,
Pierrick, Google Ads API Team

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