About top and absolute top metrics

[Seungha Kim]

Hi,

I checked the contents of 'About top and absolute top metrics'. (https://support.google.com/google-ads/answer/7501826)

There is a question during collection of related metrics.

Search top impression rate = Impressions on top/Impressions

(= metrics.top_impression_percentage)

Search absolute top impression rate = Impressions on the absolute top/Impressions

(= metrics.absolute_top_impression_percentage)

Absolute top impression share = Impressions on absolute top/eligible impressions on top

(= metrics.search_absolute_top_impression_share)

Search top impression share = Impressions on top/eligible impressions on top

(= metrics.search_top_impression_share)

Can I collect the "Top Impressions", "Absolute Top Impressions", and "Absolute Top Impressions" in the formula via the Ads API?

Currently, we use the method of collecting 'Search top impression rate' and 'Impressions' and calculating them in reverse.

If not, do you plan to provide it later?

Thanks. :)

[Google Ads API Forum Advisor Prod]

Hi Seungha,
 

Thank you for reaching out. I could see that you want to pull the said metrics in order to add it to your formula. Unfortunately, there is no direct way of doing this via the API. The API can fetch these impressions but then you would have to create your own implementation on how you would put the data in your formula.

Upon checking, these impressions can be pulled using Google Ads API reporting on the following resources: ad_group, campaign, keyword_view.

Here is a sample query:

SELECT metrics.top_impression_percentage, metrics.absolute_top_impression_percentage, metrics.search_absolute_top_impression_share, metrics.search_top_impression_share FROM *resource_name*

I also cannot comment whether the implementation you described would be supported in later versions. For now, you may follow our blog for any updates.

Thanks and regards,
Peter
Google Ads API Team

ref:_00D1U1174p._5001UAqixv:ref

[Seungha Kim]

[Seungha Kim]

Thank you for your quick reply.

If so, I'll collect the "search top impression rate" and "impressions", calculate the "top impressions" and follow your "ad blog".

(ex. "top impressions" = search top impression rate * impressions)

Have a good day.