AdWords reporting data finalization

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Austin Smith

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Oct 20, 2017, 1:59:35 PM10/20/17
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Hi,

At what point do reporting metrics (ie. stats downloaded from reports) actually finalize?  I've seen a comment on a specific document that stats may change at least 1 day after they are initially recorded, but I have not seen any detailed information on this subject.

Sreelakshmi Sasidharan (AdWords API Team)

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Oct 20, 2017, 2:38:16 PM10/20/17
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Hi Austin, 

Reporting in AdWords is not real-time. In most cases, the performance stats are delayed by less than three hours. Some metrics take longer to process and they are calculated only once a day. You can read about determining the data freshness in this guide. If you are running report for the current day or the previous day, we recommend that you rerun them on a later day to gather any adjustments. Let me know if you have any additional questions. 

Thanks,
Sreelakshmi, AdWords API Team
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