Using Similar Audiences in Standard Campaigns

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Vlad Kuznetsov

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Jun 29, 2021, 2:20:17 PM6/29/21
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Hello,

Afaik, if I create an Audience, Google automatically generates a Similar Audience in 3-4 days. 

Will a Standard Campaign that is targeting the original Audience will be targeting the Similar Audience automatically as well or I will have to add it to the campaign manually?

If it is an automatic process, is there a way to switch it on/off?

This is about Google Ads API.

Thank you,
Vlad

Vlad Kuznetsov

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Jun 29, 2021, 2:59:19 PM6/29/21
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* Standard Shopping Campaigns

Google Ads API Forum Advisor

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Jul 1, 2021, 11:13:40 AM7/1/21
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Hi Vlad,

An audience list needs to be attached to the campaign or ad group in order to target the list and nothing in our documentation states that a similar list based on a real list automatically gets added. Standard Shopping campaigns don't seem different in this regard either. You can use multiple user lists to and/or the lists together. 

Regards,

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Aryeh Baker
Google Ads API Team
 


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