Postal Code Bid Modifier

[John Larrick]

I'm wanting to upload bid modifiers based off of postal code locations. I've downloaded the csv that has each postal code's google Criteria Id. However, when I use the AdGroupBidModifierService it appears I'm not allowed to use 'Location' as a xsi_type. If I use the CampaignCriterionService, I am able to use location, but it does not appear to accept bidModifier as an operand. 

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi John, 

You can only target or exclude the location criterion at campaign level. Please check the criteria usage sheet for more details. To set the bid modifier for a Location criterion, you can use the CampaignCriterionService and set the BidModifier attribute to desired value. Below is a sample SOAP log for setting bid adjustments for a postal code:

        <mutate xmlns="https://adwords.google.com/api/adwords/cm/v201705">
            <operations>
                <operator>SET</operator>
                <operand>
                    <campaignId>****</campaignId>
                    <criterion>
                        <id>9003562</id>
                    </criterion>
                    <bidModifier>0.8</bidModifier>
                </operand>
            </operations>
        </mutate>

Let me know if you have any further questions. 

Thanks,

Sreelakshmi, AdWords API Team