Placeholer performance report impressions not matching with campaign performance report?

[Qaiser Javed]

Hi Members,

I am facing an issue regarding impressions total mismatch. 

I am fetching data from following 3 reports

1. Placeholder Report

2. Placeholder feed Item Report

3. Campaign Performance Report

total impressions different in each report.

Please tell me what are possible reasons of this missmatch?

Thanks,

 

[googleadsapi...@google.com]

Hello Qaiser, 

The different type of report types correspond to the data at different levels. For example, the Campaign Performance Report will return data at the campaign level where as the Placeholder Report will return the data for the ad based extensions. The impressions for these report types may or may not match. Please check this guide on how each of these reports are mapped in the UI. If you're seeing a discrepancy with the data between API and UI, please let me know I can check this further. 

Thanks,

Bharani, Google Ads API Team

=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and discussion group:
    https://ads-developers.googleblog.com/search/label/google_ads_api
    https://developers.google.com/adwords/api/community/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

[Qaiser Javed]

Hi Bharani, 

Thanks for your response.

Numbers are matching with UI. 

But I am still confused. Why not impressions numbers match by campaign and ad extensions on UI? If I am not wrong impressions should match by campaign and ad extensions screens.

Thanks,

Qaiser 

[googleadsapi...@google.com]

Hello Qaiser, 

The campaign level impressions may or may not match with the impressions at the extension level. It depends on different targeting criteria, ad extension settings. Please check this related post which might be helpful. We also suggest that you post your concern on the Advertisers community forum to see if the product experts might have any suggestions as to why you're seeing this difference.

Thanks,

Bharani, Google Ads API Team