List of possible criteria to use in creating new audience

[Christine Jolley Hill]

Does something like the Selector Fields list exist for all possible criteria that can be sent through AdWords API to create new audiences?

Also, can any combination of criteria be used in audience lists, or are there certain ones that are or are not allowed to go together?  ie - location is xyz, mobiledevice is xyz, gender NOT male, viewed confirmation page  

[Christine Jolley Hill]

Is it just these, or are there other things we can use to create audiences through API?  https://developers.google.com/adwords/api/docs/reference/v201605/AdGroupCriterionService.AdGroupCriterion#criterion

1. AgeRange
2. AppPaymentModel
3. Gender
4. Keyword
5. MobileAppCategory
6. MobileApplication
7. Parent
8. Placement
9. ProductPartition
10. CriterionUserInterest
11. CriterionUserList
12. Vertical
13. Webpage
14. YouTubeChannel
15. YouTubeVideo

[Shwetha Vastrad (AdWords API Team)]

Hi Christine,

You can create audiences using the Remarketing options available in the AdWords API. The examples provided here demonstrate how to add different types of audience using the Java client library. Client libraries in other languages are available here. 

Regards,

Shwetha, AdWords API Team.

[Christine Jolley Hill]

Thanks for your input!  I have seen all of the examples and the API documentation.  What I'm looking for is just a nice list that says these 20 (or whatever) fields can be used in RLSA without custom setup.  I thought the criteria usage doc was what I was looking for, but the chart without much explanation isn't helping a ton.

[Shwetha Vastrad (AdWords API Team)]

Hi Christine,

To have RLSA campaigns, you will need to create Remarketing lists. You can find the types of user lists here. I hope this is what you are looking for.