Getting Criteria ID for DMA Target Type

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David Chen

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Oct 7, 2025, 11:37:27 AM10/7/25
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https://developers.google.com/google-ads/api/data/geotargets

I've been looking for a Criterion ID to DMA mapping for use through the targeting API.
The downloadable zip has mappings for every type except DMA. Does anyone know how to get the mapping? To be clear I already have the DMAs I wish to target, but do not know how to get the corresponding criterion id. The DMA is available through UI, so should be targetable through the client as well. Thank you!


Screenshot 2025-10-06 at 3.14.06 PM.png

Google Ads API and AdWords API Forum

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Oct 8, 2025, 4:11:16 AM10/8/25
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Hi, 


Thank you for contacting the Google Ads API support team.


Please note that as per the API documentation, you need to contact The Nielsen Company directly for DMA data. Therefore, our team will not be able to assist you further regarding your concern. 


I hope it helps! Please feel free to reach out for any further concerns/ queries.


Thanks,

Google Ads API Team

David Chen

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Oct 8, 2025, 1:36:54 PM10/8/25
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Thank you for the response. I've contacted Nielsen. In addition to DMA data, will they be able to provide the Criterion ID in the Google API needed to target DMA through the API? 

-David
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