Automatic & manual bid strategy for responsive display & search ad

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Amol Kawale

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Feb 4, 2022, 11:52:56 PM2/4/22
to Google Ads API and AdWords API Forum
Hi team,

I'm using Google ads V8 PHP library for creating Responsive Display & Search Ad
Can you pls let me know which php API I can use to create -
1. Automatic bid strategy for both ads.
2. API for maximize clicks
3. API for maximize impressions, if possible
4. Enhanced CPC bid strategy
4. Enhanced CPM bid strategy

Regards,
Amol

Google Ads API Forum Advisor

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Feb 7, 2022, 9:36:19 AM2/7/22
to a.ka...@sweply.com, adwor...@googlegroups.com
Hi Amol,

Thank you for reaching out to Google Ads API support. Here is our guide to bidding, the types are listed there. For Responsive Search Ads you can use TARGET_IMPRESSION_SHARE for maximize impressions on specific parts of the search page.

For automated bid information you may use the product support article here - https://support.google.com/google-ads/answer/2979071, anything available in the API will be listed in our guide to bidding. Feel free to get back to us for assistance with implementation.

Regards,

Google Logo
Aryeh Baker
Google Ads API Team
 


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