Default value for activeViewCpmEnabled

[Y Cha]

I see that activeViewCpmEnabled is  required for ManualCpmBiddingScheme for 201502. What was default behavior previously when activeViewCpmEnabled value was not required?

[Anash P. Oommen (AdWords API Team)]

Hi,

I don't see activeViewCpmEnabled marked as a required field in our docs for v201502, but it defaults to false if you don't specify it / in older versions.

Cheers,
Anash P. Oommen,

AdWords API Advisor.

[Y Cha]

From migration guide:

The activeViewCpmEnabled field is now required when creating a ManualCpmBiddingScheme.

----

Will it now be set to "true" with CPM going away (i.e., replaced by vCPM) for all existing campaigns (even if campaigns contain ads targeting mobile apps)?

[Anash P. Oommen (AdWords API Team)]

Hi,

When CPM gets replaced by vCPM, this field itself will be removed, because there will only be vCPM.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

[Y Cha]

If we continue to use ManualCpmBiddingScheme, are we setting the bid to vCPM going forward.  Will we have alternate bidding type that we can use? Also,  documentation ( https://support.google.com/adwords/answer/3499086?hl=en-US ) implies we have to use CPM for campaigns with ads targeted for mobile. How do we do that using the AdWords API?

[Anash P. Oommen (AdWords API Team)]

Hi,

I don't know the answer to this offhand, let me try to find out more details from the team and get back to you.

Cheers,
Anash

[Anash P. Oommen (AdWords API Team)]

Hi,

I'd recommend creating a Display Network Only => Mobile App Install campaign and using CPA bidding strategy for mobile ads. https://developers.google.com/adwords/api/docs/guides/driving-mobile-app-downloads#creating_your_campaign.

Cheers,

Anash