Applying Audiences (add/update/delete options automatically thru script)

[teamvadw...@gmail.com]

Hi Team,

can we create audiences for video campaigns using google ads script or API ?

 If possible which audience segments has support . Which Audience Types has support.

Can you share sample script for creating audience in platform.

Best Regards

[Google Ads API Forum Advisor]

Hello, 

Thanks for reaching out to the Google Ads API Forum. 

With regards to your concern on creating audiences for video campaigns using google ads script or API. In Google Ads API, you can set up a custom audience in your Display, Discovery, Gmail, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service. Google Ads will then show ads to users with these interests or purchase intentions on pages, apps, and videos. You may refer to the links below for the code example and how custom audiences work. 

Additionally, you can create and target audiences and audience segments to reach users based on who they are, their interests and habits, what they are actively researching, or how they've interacted with your business. You may refer to the documentation for Audience Management for more information on the Audience segment types. 

As the above recommendation is in Google Ads API perspective, could you confirm if you would also like some insights for Google Ads Scripts? Asking this so we can route you to the appropriate team for Ads Scripts concerns.

Reference Links:

• code example: https://developers.google.com/google-ads/api/docs/remarketing/audience-types/custom-audiences#code_example
• how custom audiences work: https://developers.google.com/google-ads/api/docs/remarketing/audience-types/custom-audiences#how_custom_audiences_work
• Audience Management : https://developers.google.com/google-ads/api/docs/remarketing/overview

Regards,

Google Ads API Team

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