Google API - Responsive Ad Call to Action List

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Reggie Pasco

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Oct 15, 2019, 2:49:49 PM10/15/19

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Hi,

I want to ask advise regarding the Call To Action List for Google Api.

I cant find any document showing the list. What I can only find is the list for Adwords Api version:

https://developers.google.com/adwords/api/docs/appendix/call-to-action-texts?hl=zh-TW

Do they have difference?

Also, when I try to create Responsive Display Ad in the Google Ads site, there is the "(Automated)" value for the Call To Action.

Is this an actual Call To Action value or its the default value for NULL CallToAction field?

Thanks in advance.

Google Ads API Forum Advisor Prod

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Oct 15, 2019, 4:52:54 PM10/15/19

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Hello Reggie,

Thank you for contacting the support. The list of valid call-to-action text are same as the one listed in the shared guide. If you are looking for these options via UI, please refer to the step 10.g in this article. For your other concern, the 'Automated' value is the default call-to-action text in UI which means google will select the call to action for you to show in the layout. Please click on the help icon right next to the field in the UI for more detailed information. Let us know if you have any additional concerns.

Regards,
Nikisha Patel, Google Ads API Team