Customer sizes are confusing

39 views
Skip to first unread message

seba...@movio.co

unread,
May 20, 2021, 2:23:18 AM5/20/21
to AdWords API and Google Ads API Forum
Hi,

I've uploaded a customer list with 150k hashed emails. The API returns 50k as size_for_search, 45k size_for_display, 42k size_for_youtube, and 13k size for Gmail. The UI shows a 100% match rate. So the numbers add up to 150k. 

The UI says "The "Size" columns show how many people on your remarketing list could be reached on this network." Does that mean I can only target 50k on search and 45k for display, etc.? Does the size for display include the people I can target on search?

Kind regards,

Sebastian

AdWords API and Google Ads API Forum

unread,
Jun 3, 2021, 4:17:44 PM6/3/21
to AdWords API and Google Ads API Forum

Reposting the last inquiry (https://groups.google.com/g/adwords-api/c/EUDRJq5qg44/m/wBAcRtp6AAAJ) from the forum as it wasn't routed to our support queue.


Cheers,

Aryeh Baker

Google Ads API Team

Google Ads API Forum Advisor Prod

unread,
Jun 4, 2021, 1:01:20 PM6/4/21
to adwor...@googlegroups.com

Hi Sebastian,

Thank you for reaching out. The actual size depends on what the users in your list are categorized as. This means that a user could be in the display channel or a search channel but she/he would only be targeted for either one.

Thanks and regards,
Xiaoming, Google Ads API Team


Google Logo
Xiaoming
Google Ads API Team
 


ref:_00D1U1174p._5004Q2I04lQ:ref
Reply all
Reply to author
Forward
0 new messages