Google Ads Customer Lists in SA360

[Chris Cowdrey]

Hi there, I am using Google Ads API to create\upload customer lists to an adwords account. Ihave been asked this question regarding SA360.  "Is it possible to use customer lists uploaded to google adwords in sa360? i.e. once uploaded, are they also available within SA360 without have to upload separately into SA360"?

 I a confident that this is not the case but as I am not familiar with SA360 I just wanted to claryify before going back to the client.

Thanks for your patience!

Kind regards

Chris

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your concern, I understand that you are asking about whether customer lists uploaded to Google Ads can be used immediately in SA360 without needing separate upload. Please note that customer lists uploaded directly to Google Ads don't automatically become available in SA360. While both platforms leverage the same Google Ads infrastructure, they maintain separate audience management capabilities. This means you need to upload your customer lists separately for each platform. I would recommend you to refer to the Help Center article for more information about similar segments for search and set up remarketing lists for search ads. 
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rXNjY:ref"

Thanks,
 

Google Ads API Team