Optimization Recommendation Uplift Score?

[Pete Lavetsky (AdWords API Guru)]

Hi All,

Articles about optimization recommendations ( https://support.google.com/google-ads/answer/9061546?hl=en ) reference a "score uplift" being associated with each recommendation.

Is this uplift number currently available through the API? We're on V4 FWIW.

I see the RecommendationImpact object ( https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationImpact ) but that just looked to be something you would delta yourself, and not result in an actual uplift score.

Thanks

Pete

[Google Ads API Forum Advisor Prod]

Hi Pete,

Thank you for reaching out. The RecommendationImpact in the API and the uplift score are the same concept. They stand for the impact on account performance as a result of applying the recommendation. Both are on the account level so the scope is the same.


Thanks and regards,
Xiaoming, Google Ads API Team

 

 

 

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[Pete Lavetsky (AdWords API Guru)]

Hi Xiaoming,

Let me ask this a different way:

If my current account level optimization score is 0.70314, how would I utilize the RecommendationImpact object to calculate what my optimization score would be after applying any individual recommendation?

The RecommendationImpact object ( https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationImpact ) is just a pair of RecommendationMetrics ( https://developers.google.com/google-ads/api/reference/rpc/v4/Recommendation.RecommendationMetrics ) objects for base_metrics and potential_metrics, and the only attributes are impressions, clicks, cost_micros, conversions and video_views

So even if I do a diff / delta on the potential_metrics minus the base_metrics, how does that figure into the formula for Score Uplift of the Optimization Score?

Thanks

Pete

[Google Ads API Forum Advisor Prod]

Hi Pete,

Thank you for reaching out. The RecommendationImpact is the metric object that is output only. This is the returned result when you call the RecommendationService.GetRecommendation(). The RecommendationMetrics are the weekly account performance metrics and they are in the account level. If you need more information about the Score Uplift, you could log into your Google Ads account and navigate to the ? -> Get help to reach out to the product team.

Thanks and regards,
Xiaoming, Google Ads API Team

 

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