Brand guidelines enabled in Performance Max campaigns

[J Franse]

Hello support,

I have some questions about the new brand guidelines in Performance Max, how these guidelines will effect properties of campaigns and on what timepath we can expect these changes.

Brand name and Logos are assets that we currently sync as `AssetGroupAssets`. The brand guidelines prescribe that these type of assets will be moved up to campaign level. We have to start syncing those assets as `CampaignAssets`. 

Can you verify if I understand this correctly:

As I understand, the value `campaign.brand_guideline_enabled` is a discriminator to decide on what level (AssetGroup vs Campaign) the assets of types BrandName and Logos MUST be applied. When these assets are set at the wrong level (AssetGroup or Campaign), this will lead to an error.

Next to that, my questions are:

Can we expect the value of `campaign.brand_guideline_enabled` to 'suddanly' change from false to true for our existing campaigns, because of an automatically applied migration by Google? If so, when?

V18 of the API states that all Performance Max campaigns will be created with `brand_guidelines_enabled` set to false. Will this value stay false, if not updated manually in the Google Ads UI?

Our use case:

Our application creates campaigns + asset groups automatically. Based on input, a list of products, users configure campaigns and asset groups in our User Interface, using column names as placeholders.

Currently, users are required to set Brand Name and Logos in their configuration for creating Asset Groups. We want to apply the new brand guidelines as smooth as possible. For that, it is important to know if and when will the property `brand_guidelines_enabled` be migrated automatically. Especially for existing campaigns and changes in asset groups that we sync through the Google Ads API.

WIth regards,

Jeroen Franse

Developer at Adchieve

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please refer to the below response to your queries respectively.

As I understand, the value `campaign.brand_guideline_enabled` is a discriminator to decide on what level (AssetGroup vs Campaign) the assets of types BrandName and Logos MUST be applied. When these assets are set at the wrong level (AssetGroup or Campaign), this will lead to an error.

Yes, the value `campaign.brand_guideline_enabled` is a discriminator that decides on what level (AssetGroup vs Campaign) the assets of types BrandName and Logos must be applied.

Can we expect the value of `campaign.brand_guideline_enabled` to 'suddanly' change from false to true for our existing campaigns, because of an automatically applied migration by Google? If so, when?

Allow me to check this concern with the rest of our team and one of our colleagues will reach out to you once we have an update on this query.

V18 of the API states that all Performance Max campaigns will be created with `brand_guidelines_enabled` set to false. Will this value stay false, if not updated manually in the Google Ads UI?

Yes, the value will stay false untill it is updated.

We want to apply the new brand guidelines as smooth as possible. For that, it is important to know if and when will the property `brand_guidelines_enabled` be migrated automatically. Especially for existing campaigns and changes in asset groups that we sync through the Google Ads API.

Allow me to check this concern with the rest of our team and one of our colleagues will reach out to you once we have an update on this query.

Thanks,
 

Google Ads API Team

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[2025-03-19 20:08:35Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHBGn:ref" (ADR-00295487)

[Google Ads API Forum Advisor]

Hi Jeroen,

This is Da from the Google Ads API support team. Let me clarify further regarding the brand guidelines feature.

campaign.brand_guideline_enabled is the indicator to tell if a campaign is enabled for brand guidelines. This value will not suddenly change without a prior notice from us. Right now we don't have a migration plan, but there may be one in the future. I would recommend watching the ads developer blog for announcements. Any changes that may affect developers can be expected to be announced in the blog before they take effect.

I also encourage you to consider migrating to brand guidelines proactively so that you don't need to worry about missing any possible migration announcements. From v19 of the API, besides migrating using the UI you can use CampaignService.EnablePMaxBrandGuidelines to migrate campaigns to use brand guidelines. You can refer to this page for some more information.
 

Thanks,
 

Da Yang Google Ads API Team

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[2025-03-20 16:16:42Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHBGn:ref" (ADR-00295487)