How to get snippet for ExpressionRuleUserList?

[Kevin]

Hi,

We're interested in using ExpressionRuleUserList, but for the user list to get populated, we need to add a tag snippet in the advertiser's landing page.

We can get the snippet via the AdWords UI in the Shared Library section, but is there a way to get it via AdWords API?

Thanks,

Kevin

[Michael Cloonan (AdWords API Team)]

Hello Kevin,

There is some ability to customize snippets for rules-based remarketing. You should be able to get a basic snippet by following the instructions in the general Remarketing guide. From there, if you want to add custom parameters to use in your rules, you will need to modify the JavaScript snippet. Information on how to do that can be found on our support site. Please make sure you consider using some of the predefined parameters if they fit your use case.

Regards,

Mike, AdWords API Team

[Kevin]

Hi Michael,

Are you saying that snippet generated by BasicUserList can also be used for Rule-based user list? What's the google_conversion_label in the snippet?

-Kevin

[Michael Cloonan (AdWords API Team)]

Hi Kevin,

From my understanding, the snippet you get from a BasicUserList will mostly work, although you would have to do some modifications. You can set the google_conversion_id to the ID of the conversion that you are using in your AdWords account.

Regards,

Mike, AdWords API Team